I design enterprise and consumer software, and I like sitting close to the decision, not just the deliverable.

Principal Product Designer at Oracle.
10+ years across startups and enterprise.

Most recently I led design for agentic AI-driven workflows in enterprise supply chain planning, using the Redwood Design System to turn intricate operational logistics into interfaces that feel intuitive.

Before that: multi-brand ordering at Freshii and Second Cup, back-of-house tools at Compass Digital, growth at Flipp, payments at Ola, and Scandid, which I built as a founding designer.

WorkSelected projects, 2014 to now

Oracle

2024 – now

Change Command Center↗An agentic AI concept for managing engineering change orders. New Introductions↗Map demand from existing items onto new ones so new items start with a forecast. Manage Plans↗A guided, pre-filled process for creating and managing every plan type. Sourcing Rules & Bills of Distribution↗Rank, split and change where materials come from.

Freshii

2021 – 2024

Freshii Ordering Platforms↗A white-label ordering app rebuilt in-house, from the ground up.

Compass Digital

2020 – 2021

Meal Plan↗Set up meal swipes, equivalency and exchange in one step of site setup.

More back-of-house toolsComing soon.

Flipp

2019

Loyalty Cards↗Making digital loyalty cards easy to add, so more shoppers clip coupons. Item Share↗Turning a shared deal into a reason to install the app. Endless Browse↗When a flyer ends, the browsing shouldn’t.

Ola

2017 – 2018

Debit Card Payments↗Open up card payments, with fraud capture that never touches trusted riders. KYC Verification↗Turning a regulator’s mandate into something riders could finish. Drop Location on PWA↗Cutting driver cancellations without making the app heavier.

About

I work best close to the people making the call. At Foodtastic I was Freshii’s only designer for 3.8 years, then took on product management too. At Oracle I help shape how supply chain planners work with AI agents.

I’ve worked across early-stage startups and enterprise giants, and what I care about most is solving real business problems, not just handing off pretty screens.

2024 – nowPrincipal Product DesignerOracle
2021 – 2024Senior Product Designer & PMFreshii (Foodtastic)
2020 – 2021Senior Product DesignerCompass Digital Labs
2019Senior Product DesignerFlipp
2018 – 2019Senior Product DesignerOracle · Eloqua
2017 – 2018Senior Product DesignerOla Cabs
2014 – 2017Founding DesignerScandid