CASE STUDIES
Flipp
Designing growth and loyalty features for a digital flyer & coupon app used across Canada and the U.S.
TIMELINE
2019
ROLE
Senior Product Designer
SQUADS
Growth Hack · Utility of Content
PLATFORM
iOS · Android · Web
OVERVIEW
At Flipp I designed for two squads — Growth and Loyalty — shipping features that moved team OKRs and business goals, running critiques and user testing, and contributing to the design system. Three projects from that year, each a self-contained case study.
CASE STUDY 01
Loyalty Cards
Making digital loyalty cards easy to add — and lifting weekly card adds 7% by removing a login wall.
Discoverability · Friction · +7% adds →
CASE STUDY 02
Item Share
Turning a shared deal into an install — location-aware, honest about price, with a path for non-users.
Growth · Deep linking · Acquisition →
CASE STUDY 03
Endless Browse
Surfacing the next relevant flyer when one ends — lifting time per flyer 28% and driving conversion.
Revenue · Engagement · +28% time →